Embedded above is a music video for Ty Segall's "Manipulator." But that's not the way to experience this. Instead, head over to Segall's page and, after a few minutes of loading, get ready to click anything and everything in this so-called "interactive music video." There are three scenes in all, and more than a dozen things to alter in each scene. According to designer Simon Wiscombe, "all in all there are about 3.1 * 10^31 different combinations."
So let's give it a shot.
Wiscombe says this scene has 19 different things you can click to change. So let's click on the poster, the wall, the curtains, and now the window here...
Looking good, looking good. Now what if I click on Segall—
What the hell is going on — and who is that woman in the window?
She's looking right at me. There's sadness in those eyes. She sees me on the other side of the this screen. She knows I keep clicking on the window. I keep summoning a weird, triangular UFO that blows her up, and then with one click I bring her back to life, only to blow her up all over again. There she is, just looking at me. Asking me to stop. To spare her. Just this once.
She's judging me. I deserve to be judged.
But okay, new scene — I wasn't ready to move on, but the song made me. Maybe things won't get as weird this time.
GODDAMMIT WHAT IS GOING ON.
NOPE NOPE NOPE NOPE NOPE.
DON'T JUDGE ME! I'M SORRY!