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Google's Android Silver program reportedly 'on hold' and facing uncertain future

Google's Android Silver program reportedly 'on hold' and facing uncertain future


Even Googlers are reportedly doubting it'd be a success

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The oft-rumored Android Silver program was supposed to showcase the best smartphones running Android as Google intended it. It was to be backed with a major presence in carrier retail stores and publicized with big, expensive ad campaigns. That's all hearsay, of course; Google has never confirmed anything regarding Android Silver. But now, it sounds like the company may be having doubts about such a plan. The Information claims that Android Silver is currently "on hold," with some employees expressing "serious doubts" that — if Google were to move forward — it would ever be a success.

The departure of one key executive, Nikesh Arora, seemingly threw a huge wrench into the whole thing. Arora served as Google's longtime sales boss before his sudden exit in July, when he left for SoftBank. Crucially, he was also in charge of Google's business relationships in the mobile industry, both with wireless carriers and phone makers, according to The Information's report. His leaving probably didn't do Android Silver any favors, but partners including carriers, manufacturers, and retailers also offered up a "mixed reaction" to Google's idea. So it sounds like you won't be seeing an Android Silver display — with high-end phones powered by near-stock Android and free of most carrier bloat — at Verizon or AT&T stores anytime soon. Maybe the whole concept was too good to be true. For now, Google's clearly got other priorities.