Presumably because even YouTube doesn't like U2 — except for maybe Achtung Baby, but everyone likes that album —the band's new Apple ad has been unceremoniously muted. The curious move follows Apple's decision to release a tool to uninstall U2's new album Songs of Innocence from their iTunes libraries. It's not clear how long the ban will last since it's hard to imagine U2 claiming Apple infringed their copyright, but still. Enjoy a few moments of silence with us.

Update 6:15pm ET: The audio is currently back up. Here's a screengrab from the original time of publish, preserved for posterity.