Enterprise is a boring word. Like, immediately-avert-your-eyes kind of boring. And it seems that Google has gotten the picture. Today it announced that Google Enterprise is bring renamed Google for Work, a much friendlier name that actually does a better job of describing what the product is — a series of tools for, you know, work, rather than whatever a nebulous enterprise is.
Google offers a lot of products as part of its business program, from its familiar apps to cloud services, and none of that is changing as part of this rebranding. Instead, Google simply says that the new name better aligns with its goals: "We never set out to create a traditional 'enterprise' business," Eric Schmidt, Google's executive chairman writes, "we wanted to create a new way of doing work."