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Microsoft's new Surface Pro 3 ad chases NFL stars and Beats marketing

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Latest commercial is more football than tablet

Microsoft has tried many tricks for its Surface commercials since the tablet originally debuted nearly two years ago. Dancing school girls, beatboxing, breakdancing, and a Mac vs. PC comparison have all been involved, but the latest ad takes an entirely different approach. Playing on its $400 million advertising and equipment deal with the NFL, Microsoft has produced a new commercial that features Seattle’s Seahawks. You won’t find Richard Sherman shouting at the top of his voice about the benefits of a kickstand, but the commercial feels and looks a lot like one Beats would produce for its headphones.

There’s the game preparation, a team coach, and even some touch downs, all set to some rock music. While the Beats comparisons are obvious, Microsoft even highlights its Surface Pro 2 tablets that are being used on the sidelines to review photos of plays — referred to as "iPad-like tools" by some announcers. It might be a slick commercial with NFL stars, but the "trusted by pros, built for the fans" message for the Surface Pro 3 feels a little lost in a sea of football at a time when Microsoft is making the case for the "tablet that can replace your laptop."


From the archives: Surface Pro 3 Review