Contact Center is like your Phone app, if it only had buttons for the things you do most often. There's a button to call your spouse, FaceTime your mom, fire off a quick text to all your roommates, or send an email to your business partner. The app's totally customizable — you can add a button to send a canned text for "on the way home" to your spouse, or a button to send a GIF of Maru the cat to cheer up your best bud. Contact Center's GIF-finder is powered by Giphy, which makes searching for GIFs a snap.

Contact Center is most useful as a springboard for everyday actions, but, with a little tweaking, you can program it to fit just about any scenario where you need to get in touch with somebody quickly — whether that's through an email, a call, or a text. The app is available now for free in the App Store, and offers a $2.99 in-app purchase to turn off advertising.