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Jony Ive thinks the iWatch will sink Switzerland

Jony Ive thinks the iWatch will sink Switzerland

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Nick Bilton writing about the future of wearable tech for the New York Times:

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for "trouble" to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

A curious sentiment given Apple's $21 million preference for Swiss clock design.