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Apple serial numbers allow it to trace problems back to individual workers

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Adam Santariano of Bloomberg Businessweek with a fascinating look at Apple's first responder program ahead of Tuesday's iWatch and iPhone 6 event:

"...first responders in Cupertino learn directly of a defective iPhone in New York, Paris, or Tokyo as soon as a Genius Bar staffer reports it. The phone goes on the next FedEx (FDX) plane to California. Using the serial numbers in each device, Apple can trace a problem down to individual workers on an assembly line."

Every company has launch issues and Apple is no exception. What makes Apple unique is its ability to quickly respond to, and often correct issues before they become the punchline for late-night comedians.