Two months after launch, Amazon has cut the price of its flagship Fire Phone by nearly $200. The phone now costs just 99 cents with a two-year contract, complete with a year of Amazon Prime membership and various other cloud services included. Anyone who bought the phone at launch would have paid $199. The company is also expanding availability to the UK and Germany, for zero pounds and one euro respectively.
The motive behind the price drop is unclear, but many analysts have raised doubts about the Fire Phone's sales performance. As usual, Amazon has declined to release official sales figures for the Fire Phone, but one observer estimated that fewer than 50,000 of the phones are currently in use, which could explain the sudden drop in price. Some reviewers, including our own David Pierce, were skeptical of new Fire Phone features like Dynamic Perspective and Firefly, adding fuel to the speculation over sales. The timing of the announcement is also notable, coming just a day before a major Apple event at which the company is expected to reveal the iPhone 6.
Update 9/8 11:58 EDT: Updated to include information on Fire Phone's European availability