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Apple is live blogging its own live event as it happens live

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10AM "can’t come soon enough," apparently, and Apple CEO Tim Cook is very excited. That’s the word from Apple’s own live blog of its special live event today. We’re not sure who’s covering text and who’s on photos, but Apple is live blogging its own event right now. It's almost like Nokia "reviewing" its own phones, but a live blog instead. Tune in to The Verge live blog for up-to-the-second updates, commentary, and pictures directly from the venue from 10AM PT / 1PM ET onwards.