It took two Communication Directors to create "12 Taylor Swift GIFs for you," a post published on Speaker John Boehner's website today that uses animated GIFs of the pop musician in a shrewd play for the hearts of teenagers and 20-somethings.
Penned by Digital Communications Director Caleb Smith and Deputy Communications Director Mike Ricci, the text has the affectations of a user-written Buzzfeed post and the political complexity of chewed gum. Easily the most Boehner-esque thing about the piece is the GIF of Taylor Swift damaging an expensive car while a rich white dude freaks the hell out.
The piece itself implies the burden of President Obama's plan to make the first two years of community college or trade school free to all Americans would fall entirely on the average taxpayer. It's a reductive argument made all the more patronizing by the authors' twee pandering.
But hey, this is our time. Conservatives, liberals, libertarians, and thousands of apolitical social media brand reps now consume trends in realtime, digesting their essence, and evacuating the nutrition-less sludge upon a never-ceasing turnstile of corporate blogs and marketing decks.