The tropes of a product cycle — rumors, speculation, confirmation, and hands-on impressions — typically don't apply to a cookie. But that's the story behind the red velvet Oreo, which leaked in late October and has been confirmed for release on February 2nd. The 20-cookie package (less than the standard Oreo) will cost approximately $4.50 and be available for about 6-8 weeks (aka "through Valentine's Day and beyond") or whenever supplies run out.
It’s really really real! Enter for a chance to win #RedVelvetOreo flavor cookies at http://t.co/TjM4EcHQVs pic.twitter.com/SeuSZrCQ4H— Oreo Cookie (@Oreo) January 20, 2015
So how's it taste? A number of media outlets — including Time, BuzzFeed, and Good Morning America — have weighed in with various levels of excitement. The general consensus seems to be that it's a slightly sweeter version of the regular Oreo with no hints of cream cheese, the de facto frosting flavor for red velvet confectionary. (Update: Got one — thanks, Eater!)
My definitive Red Velvet Oreo review: The cookie's sweeter & the "stuf" has a weird aftertaste http://t.co/KQ0H4O8r7E pic.twitter.com/YnEVw761p1— Ross Miller (@ohnorosco) January 20, 2015
If you can't wait to try a cookie, Oreo is running a contest to send out free boxes this week to 20,250 people (yes, a strangely specific number). For now, we're sticking with Reese's Peanut Butter Cup and Double Stuf.