Amazon's $99-per-year Prime service gets you a lot of things, including free two-day shipping, access to its streaming video library, and a lending library for Kindle owners. For about six weeks, Amazon Prime also gave you exclusive access to Amazon-branded diapers. But not anymore.
(If you're wondering right now why you should care about Amazon and diapers, read this excerpt from Brad Stone's The Everything Store, where it discusses in detail the crazy corporate tactics Amazon used to buy Diapers.com. Good? Good.)
After launching in early December, Amazon Elements' Soft & Cozy diapers have been pulled from the store. In an email sent to its customers (posted by GigaOm), Amazon said "based on early customer feedback, we are making some design improvements to the diaper."
Amazon Elements is touted as a premium line where you can see "when and where items were made, why each ingredient was included, where the ingredients were sourced" and more via scanning a code on the packaging with Amazon's mobile app. As Fast Company notes, a 40-pack of Amazon diapers cost $9.99, making it one of the cheaper brands available on the site. No word on when Amazon's diapers will return to the site or how much they'll cost when they do.