If you've been holding off from buying Amazon Prime, today might be the day that you change your mind. The retailer is discounting the service to $72 today only in order to celebrate its Golden Globe victories for its original series, Transparent. The rare price cut represents a $27 savings from the service's typical $99 yearly cost, and for that price you'll get unlimited two-day shipping, access to Amazon's Prime TV and movie streaming catalog, Prime Music, and the Kindle Owners' Lending Library.

Update: Unfortunately the deal's only for new Prime customers, but some have reported success gifting the subscription to themselves for later use.