Kim Kardashian is a fickle deity: sometimes she wants to break the internet and other times she wants to fix your mobile contract. In a new, wonderfully self-aware Super Bowl ad for T-Mobile, she extolls the virtues of the carrier's new Data Stash feature — a promotion that lets 4G customers roll over their unused data on a monthly basis. "Each month, millions of gigs of unused data are taken back by wireless companies," deadpans Kim in full-on, let's-talk-about-the-issues mode. "Tragic. Data you paid for that could be used to see my make-up, my backhand, my outfits, my vacations, and my outfits." All of this illustrated with a series of selfies, of course.
Like her or loathe her, Kim Kardashian is the best internet celebrity there is
Time points out that last year T-mobile's Super Bowl commercial was a text-only affair that offered to pay off users' contracts with rival carriers and that ended with the promise: "Maybe next year we'll do an ad with overpaid movie stars." Kim's no movie star, but T-Mobile couldn't have picked a more appropriate famous person: she's probably the most prolific internet celeb there is.
On top of breaking the internet and fixing your mobile data, she dominates on Instagram, releases insanely over-the-top freemium games, is publishing a book of selfies, and provides the best advert for qwerty keyboards that BlackBerry could ever ask for. Okay, so you might not respect someone who's famous mainly for being famous, but for a mainstream celebrity, Kim K is plugged into the internet like no else. Plus, she's totally right about all that data loss — it's tragic.