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Mark Zuckerberg started a book club on Facebook because books are good

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He invited about 30 million pals, too

Whatever your feelings about Facebook, it's hard to argue it's as stimulating — at least in the same way — as a good book. Even Mark Zuckerberg might not disagree, apparently, seeing as he's set a challenge for himself: read a new book every other week through 2015.

The reason? Because books are good for you, essentially. From the announcement post:

I'm excited for my reading challenge. I've found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I'm looking forward to shifting more of my media diet towards reading books.

And, refreshingly, that's about it. Zuckerberg likes books; you might like books. Perhaps everyone can read some books together. Zuckerberg created a group, simply called "A Year of Books" for anyone hoping to follow along and blasted it out to his 30 million followers. So far, more than 50,000 people have signed up to read the first tome, "The End of Power" by Moisés Naím.

Maybe it's the earnest language, but somehow this is a little humanizing for the Facebook CEO. Who doesn't want to snag a few friends and chat about a good read? Maybe everyone can come over to his place and play with his very goofy mop-dog.