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With a new stainless steel edition, Sony's SmartWatch 3 is now a fashion statement

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Sony's fifth-generation SmartWatch — its first with Android Wear — is getting a fashionable upgrade. The company today announced a stainless steel edition of SmartWatch 3 will be rolling out worldwide starting in February. All other specs seem to be the same, including a 1.6-inch, 320 x 320 transflective LCD display and built-in GPS to help track your running (that part is unique to Sony's Android Wear device).

While this isn't the first stainless steel smartwatch (cf. Pebble Steel and the Android Wear-powered Moto 360), it's still a welcome change. Sony's always placed a heavy emphasis on design, and a smartwatch is nothing if not technology embedded into a fashion statement. The metal band is sturdier and heavier than its silicon counterpart. As with the original release, the watch itself can be popped out of the band and put in other Sony SmartWatch 3 holders.

If you want to use your own band, however, in early 2015 Sony is planning to release a SmartWatch 3 holder that lets you use whatever 24mm watch strap you'd like.

See all the latest CES 2015 news here ›

Sony SmartWatch 3 stainless steel