What you're looking at above is probably the most exciting cable you'll see at CES 2015 — it's the type C USB 3.1 reversible USB cable. Finally, trying to plug in a USB device only to meet with soul-crushing failure will soon be a thing of the past.
Type C USB 3.1 is spec'd to have speeds up to 10Gbps and can scale down to slower speeds easily if being hooked into older devices. The specifications were finally set in stone back in August, and cables should be entering production soon. The older USB plug that you've come to love and hate over the past few decades will surely endure for a long, long time, but at least we have hope for a reversible future.