Skip to main content

Under Armour takes on Nike with UA Record, an app for fitness junkies

Under Armour takes on Nike with UA Record, an app for fitness junkies


For Android and iOS — and Gisele likes it!

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Nike and Under Armour. Under Armour and Nike. The two companies' battle for supremacy among the lucrative group of people who want to get fit and look awesome doing so extends to every corner of the market. Nike's Running and Training apps have long been an advantage for The Swoosh, but this week Under Armour took a big step forward. It announced the UA Record app, which takes the best of MapMyFitness (the company it bought in 2013) and the previous Under Armour Women app, and meshes it all into one beautiful app for all things fitness. (Gisele likes it!) It also announced that HTC will be developing hardware for the platform, though there are no details on that front.

The app is more or less the same as what you'd expect from Under Armour — or Nike, for that matter. There's a dashboard with a running feed of all your activity, which Record collects from your fitness tracker (most of the big names are supported) or from your iPhone's internal motion tracker. You can challenge your friends, see what your friends are up to, and track everything from food to sleep to calories burned. Oh, and there's a big tab for you to buy Under Armour gear, in case the thing keeping you from being your fittest self is some Undeniable Mid Crew Socks.

Combining hardware and software didn't work for Nike but it might for UA

A quick run through the app shows a lot of charts and graphs, a lot of pictures of burly bros doing tricep curls, and constant exhortations to get myself in better shape. The app works well and looks good, and if you're inclined to switch it should be easy to start dumping your data into Record right away. I don't know how many people it will make switch from whatever app they're using, but it's a solid start for Under Armour – and if it can work with HTC to build great hardware, which Nike has left behind, it might build a solid niche for itself.

Today’s Storystream

Feed refreshed An hour ago Striking out

Andrew WebsterAn hour ago
Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.

A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.

Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.

External Link
If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.

External Link
Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

Some executives are even proposing a 3D printing workaround, but they didn’t feel like the substitutes would clear the bar. All in all, it's been a dreadful summer of supply chain setbacks for Ford, leading the company to reorganize its org chart to bring some sort of relief.

External Link
Jay PetersSep 23
Doing more with less (extravagant holiday parties).

Sundar Pichai addressed employees’ questions about Google’s spending changes at an all-hands this week, according to CNBC.

“Maybe you were planning on hiring six more people but maybe you are going to have to do with four and how are you going to make that happen?” Pichai sent a memo to workers in July about a hiring slowdown.

In the all-hands, Google’s head of finance also asked staff to try not to go “over the top” for holiday parties.

External Link
Insiders made the most money off of Helium’s “People’s Network.”

Remember Helium, which was touted by The New York Times in an article entitled “Maybe There’s a Use for Crypto After All?” Not only was the company misleading people about who used it — Salesforce and Lime weren’t using it, despite what Helium said on its site — Helium disproportionately enriched insiders, Forbes reports.

James VincentSep 23
Nvidia’s latest AI model generates endless 3D models.

Need to fill your video game, VR world, or project render with 3D chaff? Nvidia’s latest AI model could help. Trained on 2D images, it can churn out customizable 3D objects ready to import and tweak.

The model seems rudimentary (the renders aren’t amazing quality and seem limited in their variety), but generative AI models like this are only going to improve, speeding up work for all sorts of creative types.