Apple's senior vice president Eddy Cue has said the company is working on a way to "fix" roaming charges on smartphones. In an interview with The Evening Standard, Cue said he was "trying not to get roaming charges" while spending time in London, with the interviewer noting how expensive mobile data was abroad. "It’s sad, it’s another problem," responded Cue. "We’re trying to fix it and we’re making a little bit of progress but you’ve got to convince a lot of people."
Cue's comments are vague, but it's been rumored in the past that Apple is interested in setting up its own MVNO — a mobile service that that would be run by Apple using network capability leased from other carriers. Apple has denied these rumors, stating that it has not discussed and has no plans to offer its own mobile service.
Apple has made clear it likes to work on its own terms — not carriers'
However, several moves the company has made suggest it's interested in circumventing carriers in the mobile ecosystem. Last year, it introduced the Apple SIM for cellular iPads, letting users swap between mobile networks without swapping SIM cards. A report earlier this year also suggested it's working with other tech companies to build an industry-wide standard for this tech, known as an embedded SIM card or "e-SIM." And at the launch of this year's iPhone 6S and 6S Plus, the company introduced a new upgrade program that lets customers get an unlocked iPhone each year without signing a contract with a carrier.
Cue did not drop any further hints on the subject during the interview, but did touch on the fortunes of Apple Music — the three-month free trial of which expired this week. Asked whether he was worried about falling subscriber numbers at this point, Cue replied: "Ultimately, you never know until it happens ... But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul."