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Tag Heuer is unveiling its Android Wear smartwatch next month

Tag Heuer is unveiling its Android Wear smartwatch next month


A luxury smartwatch for $1,800

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Swiss watchmaker Tag Heuer has set a date for its upcoming Android Wear smartwatch unveiling. The Tag Heuer Connected, as it's called, will make its debut at the LVMH Tower in New York City on November 9th, according to invites sent out by the company today. The watch is reportedly based on the popular Tag Carrera and will cost around $1,800, according to a interview with Tag CEO Jean-Claude Biver on CNBC last month.

Tag is targeting the crowd of fashion-conscious luxury collectors who may have pined for the gold Apple Watch, but found its aesthetic appeal lacking. Apple's decision to began selling watches for as much as $17,000 earlier this year apparently reassured the folks at Tag. "We were a little bit concerned about the price, because we're going to sell it at $1,800 ... and now we are quite reassured because Apple is telling us we can sell at $1,500 or even more," Biver told CNBC. "I'm very, very pleased." Apple is dialing up its high-end wearable targeting with a partnership with Hermes for leather Apple Watch bands announced back in September.

"Apple is telling us we can sell at $1,500 or even more."

On the Connected's new website, Tag describes the device as "tradition meets innovation, craftsmanship meets savoir-faire, and bold style meets breakthrough technology." The site also displays a timeline, with the Connected at the far end, that includes Tag's more outlandish watch designs like the 1969 Chronomatic Calibre 11 and 2004 Monaco V4. Tag partnered with Google back in March to bring the first luxury Android Wear watch to market, with help from chip-maker Intel on the internal components and software side. Little else is known about the Connected and what smartwatch-like features it will have.