Following on from price cuts in Japan and the US, Sony has announced that the PlayStation 4 will now sell for €349.99 in mainland Europe and £299.99 in the UK. This is a saving of €50/£50 in these two markets, and brings the price of a PS4 with 500GB of internal storage down to the same level as a 500GB Xbox One. This new price cut also applies to some non-European countries including Australia and New Zealand, where the console will now cost $479.95 and $569.95 respectively. This is just normal pre-holiday price positioning from Sony (which is still also pushing a variety of bundles for the PS4) but it'll still be welcome news for any latecomers to the latest generation of home consoles.
Sony drops the price of the PS4 in Europe
Sony drops the price of the PS4 in Europe/
The 500GB model will be available for €349.99/£299.99