It's been almost five years since Adele released her last album, the massive, chart-topping 21, and now she's finally gearing up to release its follow-up, 25. Curiosity surrounding the album has been high, especially since it's set to drop next month and we've yet to get much more than an open letter about its significance. Until now. The rumored video for 25's first single — and Adele's first new song in three years — "Hello," is finally here.
The video was shot in Montreal by renowned director Xavier Dolan. According to Entertainment Weekly, "Hello" is the first music video to be shot on IMAX cameras. In an interview on Apple's Beats1 Radio Friday morning, Adele described the experience as inspiring and unlike any of her previous shoots. "It was incredible working with him," she told host Zane Lowe. "I learned a lot and it made me want to be an actress. He had me crying and acting... and I’m really, really proud of it. It’s not like a groundbreaking video in terms of effects and dance moves, but it’s my best video and I'm so proud of it."
25 comes out November 20th.
Update, 8:54AM ET: Updated to add that the video was shot on IMAX cameras.
Check out The Vergecast
The Vergecast is where technology and pop culture meet. Follow on Soundcloud or subscribe on iTunes for weekly episodes about the things you read about daily on The Verge.