Skip to main content

I checked out Tommy Hilfiger's in-store VR headsets

I checked out Tommy Hilfiger's in-store VR headsets

Share this story

Virtual reality is still in kind of an awkward place: it's easy enough to find if you're looking for it, but not established enough that people can use it without seeking out a store or convention or special promotion. So a significant portion of the stuff that's made for it is meant to be watched once for under five minutes. If you cover a lot of VR, this can get old really, really fast. It's like covering film when movies were just 10 seconds of someone juggling or a train pulling into a station.

But it's fun when people outside my bubble get to try out virtual reality. This week, for example, New York's Fifth Avenue Tommy Hilfiger store started offering customers a VR view of its fall fashion show. According to The New York Times' coverage, Gear VR headsets will also start showing up in other major US and European flagship locations. "These days, you can’t just wait for people to come into the store and try on your jackets. You have to provide entertainment," CEO Daniel Grieder told the Times.

If I hadn't been looking for the headsets, I might not have noticed them

Frankly, this doesn't make a lot of sense to me — trying on clothes is indeed one of the major reasons I go to clothing stores — and the Fifth Avenue flagship's VR section is weirdly low-profile. If you walk to the top level of the four-story outlet, you'll see a single stand with two headsets and a sales associate asking if you want to try one on; I probably wouldn't have noticed if I'd just walked in.

Maybe that's why I was told they've gotten around 100 people in the headsets since Tuesday — if accurate, a surprisingly low number for a location right in the middle of Manhattan. The experience probably isn't anything I'd tell somebody to travel more than a few subway stops (in my case, two) out of their way for. It's a little hard to see the subtleties of an outfit, and 360-degree video quickly makes you realize how much time everybody in the audience spends looking at their phones. But the four people I managed to see try on the headsets, as far as I can tell, loved it, including the girl who immediately started reaching out to touch the models. There's a certain joy in watching people lose their inhibitions trying out a weird reality-bending experience for the first time.

Mostly, though, it makes me want to see people's experiences with VR once the consumer Gear VR is released later this year, and it becomes more than a curiosity. Fashion show clips are fun once, but hopefully, we'll get more and more people who aren't blown away by putting on a headset — because they're already doing it all the time.

Today’s Storystream

Feed refreshed 59 minutes ago Dimorphos didn’t even see it coming

J
External Link
Jess Weatherbed59 minutes ago
Won’t anyone think of the billionaires?

Forbes reports that rising inflation and falling stock prices have collectively cost members of the Forbes 400 US rich list $500 billion in 2022 with tech tycoons suffering the biggest losses.

Jeff Bezos (worth $151 billion) lost $50 billion, Google’s Larry Page and Sergey Brin (worth a collective $182b) lost almost $60b, Mark Zuckerberg (worth $57.7b) lost $76.8b, and Twitter co-founder Jack Dorsey (worth $4.5b) lost $10.4b. Former Microsoft CEO Steve Ballmer (worth $83b) lost $13.5b while his ex-boss Bill Gates (worth $106b) lost $28b, albeit $20b of that via charity donations.


T
Thomas Ricker6:45 AM UTC
Check out this delightful DART Easter egg.

Just Google for “NASA DART.” You’re welcome.


M
The Verge
We’re about an hour away from a space crash.

At 7:14PM ET, a NASA spacecraft is going to smash into an asteroid! Coverage of the collision — called the Double Asteroid Redirection Test — is now live.


E
Twitter
Emma RothSep 26
There’s a surprise in the sky tonight.

Jupiter will be about 367 million miles away from Earth this evening. While that may seem like a long way, it’s the closest it’s been to our home planet since 1963.

During this time, Jupiter will be visible to the naked eye (but binoculars can help). You can check where and when you can get a glimpse of the gas giant from this website.


E
Twitter
Emma RothSep 26
Missing classic Mario?

One fan, who goes by the name Metroid Mike 64 on Twitter, just built a full-on 2D Mario game inside Super Mario Maker 2 complete with 40 levels and eight worlds.

Looking at the gameplay shared on Twitter is enough to make me want to break out my SNES, or at least buy Super Mario Maker 2 so I can play this epic retro revamp.


R
External Link
Russell BrandomSep 26
The US might still force TikTok into a data security deal with Oracle.

The New York Times says the White House is still working on TikTok’s Trump-era data security deal, which has been in a weird limbo for nearly two years now. The terms are basically the same: Oracle plays babysitter but the app doesn’t get banned. Maybe it will happen now, though?


R
Youtube
Richard LawlerSep 26
Don’t miss this dive into Guillermo del Toro’s stop-motion Pinocchio flick.

Andrew Webster and Charles Pulliam-Moore covered Netflix’s Tudum reveals (yes, it’s going to keep using that brand name) over the weekend as the streamer showed off things that haven’t been canceled yet.

Beyond The Way of the Househusband season two news and timing information about two The Witcher projects, you should make time for this incredible behind-the-scenes video showing the process of making Pinocchio.


R
External Link
Russell BrandomSep 26
Edward Snowden has been granted Russian citizenship.

The NSA whistleblower has been living in Russia for the 9 years — first as a refugee, then on a series of temporary residency permits. He applied for Russian citizenship in November 2020, but has said he won’t renounce his status as a U.S. citizen.


E
External Link
Emma RothSep 26
Netflix’s gaming bet gets even bigger.

Even though fewer than one percent of Netflix subscribers have tried its mobile games, Netflix just opened up another studio in Finland after acquiring the Helsinki-based Next Games earlier this year.

The former vice president of Zynga Games, Marko Lastikka, will serve as the studio director. His track record includes working on SimCity BuildIt for EA and FarmVille 3.


A
External Link
Vietnam’s EV aspirant is giving big Potemkin village vibes

Idle equipment, absent workers, deserted villages, an empty swimming pool. VinFast is Vietnam’s answer to Tesla, with the goal of making 1 million EVs in the next 5-6 years to sell to customers US, Canada and Europe. With these lofty goals, the company invited a bunch of social media influencers, as well as some auto journalists, on a “a four-day, multicity extravaganza” that seemed more weird than convincing, according to Bloomberg.