Tokyo Motor Show only swings around once every two years, so Japanese carmakers often do their best to stand out amid the outlandish designs. And there's little chance of Nissan's latest concept getting lost in the crowd — it's a bizarre vehicle that "can transform according to your whim," says the company.
Also, it's called "Teatro for Dayz." Yeah.
Nissan calls Teatro for Dayz the "first car designed specifically for the generation known as 'digital natives,' or "share natives." To that end, the interior of the car — dashboard, seats, headrests — is completely decked out in display surfaces. "Conventional knobs and switches would limit display arrangement and expression," says Nissan, so functionality like air conditioning and audio is controlled by voice while important meters appear on the flat dashboard when the car is in drive mode. The exterior has LED panels that can display patterns or things like the car's battery charge.
"Designing a car to appeal to the generation we call 'share natives' required us to intentionally not use knowledge and tried-and-true approaches we had amassed," Nissan's executive design director Satoshi Tai says in a statement. "For example, through design we typically try to convey a sense of acceleration, power, or supreme quality. But these values do not resonate with share natives. If anything, such car traits just call to mind old-fashioned technology that bears little relevance to their lives."
"Share natives feel that time spent in a car should be time for connecting and sharing experiences with friends," agrees product planning general manager Hidemi Sasaki. "We can no longer attract their attention with the same old values." The idea is that Teatro for Dayz can be a "clean canvas" for people to create and share their own designs.
Or, if you're not a share native, you can just make your car seats look like they're made of grass. Your call.
Hopefully we'll see how all this works out in practice at Tokyo Motor Show in a few weeks — stay tuned.