Early this morning, Amazon officially launched its already anticipated hand-crafted products site. Handmade at Amazon, according to the e-commerce giant, is currently offering more than 80,000 products from "artisans" in more than 60 countries, with wares in categories like jewelry, art, decor, furniture, and more.

The move is a clear shot at one of Amazon's relatively niche competitors: Etsy. Amazon appears ready to take a bite out of the handcrafted products market by connecting its already large user base to independent sellers.

According to The New York Times, Amazon will forgo a listing fee but take 12 percent of sales to cover costs. (Etsy takes a 20-cent per-item fee.) The company will also be able to entice sellers with Prime shipping options, giving prospective buyers a way to receive items quickly and without shipping costs.

Etsy was valued at more than $3.5 billion after its April IPO, but the company's stock prices have fallen precipitously since. Still, as the Times reports, the company does about $2 billion in yearly sales. Amazon, meanwhile, has shown some willingness to expand into more niche areas recently, already launching its "home services" section earlier this year.