Tinder announced several updates to its app today, including the addition of expanded profile information, a more organized messaging interface, and an updated matching algorithm to help users find more compatible partners.
Users will now be able to view a potential match's job and education history on their Tinder profile, and Tinder's new "Smart Profiles" will highlight information users have in common — similar to what it has previously done with shared Facebook page likes. Coupled with the addition of this new profile info, Tinder says its updated learning algorithm will more accurately pair users based on common interests.
The most useful update might be Tinder's refresh of its messaging interface, which will now divide matches into two groups: those with whom users have never spoken, and those with whom users have begun conversations. (I can forsee the former being a much larger group).
This is just the most recent attempt by Tinder to improve its user experience. Last month, the company launched Super Like, a limited-use option that lets users know who likes them before they swipe. Tinder has long been accused of destroying romance as we know it, and these updates are just another step in Tinder's quest to prove it can create a meaningful, personalized dating experience.