ABC is working with comedian Iliza Shlesinger on a new show that could live entirely within the network's Watch ABC app, according to Variety. It's a move that has a little in common with CBS' reveal that a new Star Trek series will be exclusive to that network's All Access subscription service, but there's one key difference between the platforms: there's no stand-alone version of Watch ABC. Watch ABC's full functionality (which includes streaming live TV in selected markets) is only available to users who work with participating TV providers.

ABC's strategy regarding future Watch ABC-exclusive content is still unclear; the network may limit those shows to pay TV subscribers, but it could also make them available for free or for purchase a la carte. Either way, the decision to make original shows and reserve them for Watch ABC is part of a growing trend in which networks are steeling themselves for toe-to-toe combat with streaming services like Netflix and Hulu. (CBS and NBC have taken similar measures in recent months.)

Shlesinger's no stranger to the world of programming explicitly designed for streaming services. After winning the sixth season of NBC's Last Comic Standing, her most prominent work has come in the form of two stand-up specials, 2013's War Paint and this year's Freezing Hot; both debuted exclusively on Netflix.