YouTube Kids, the offshoot of YouTube's main app that focuses on family-friendly videos, is expanding beyond the United States. Originally launched back in February for Android and iOS, the app has been downloaded over 10 million times, according to the company. That number is sure to grow even larger as YouTube Kids heads to Australia, Canada, Ireland, New Zealand, and the United Kingdom. The Guardian reports that in the UK and Ireland specifically, YouTube Kids will "emphasize local channels, including famous children’s brands like Morph, Teletubbies, Wallace & Gromit, and The Magic Roundabout."

Elsewhere, it's the same app that US parents have been using for months now, featuring expanded parental controls and a dead simple interface designed for younger users. Content is selected by an automated system, though YouTube fully acknowledges that sometimes it's not perfect; users may flag any clips that they deem inappropriate. And yes, there are ads, though YouTube insists all advertisements that appear on the Kids platform go through an extensive review process to ensure they too are age-appropriate. YouTube Kids is a free download on iOS and Android.