The Stars Wars: Force for Change initiative first launched last year, soliciting donations for charities in exchange for the chance to appear in Star Wars: The Force Awakens. Now, the foundation is offering more rewards in return for more donations, with a grand prize of tickets for two Star Wars fans and three guests to see the premiere of the film in London, including the opportunity to walk the red carpet, attend the after party, and meet the cast. As the video above shows — with Harrison Ford dropping in on donors to tell them the good news — this is a prize that'll excite most Star Wars fans.
"each member of the cast has nominated a cause they're passionate about."
"A year and a half ago, we launched a brand new initiative called Star Wars: Force for Change that aims to inspire all of us to make a positive difference in the world," said Star Wars director J.J. Abrams in a press statement. "If you were among those who originally donated, thank you. But if you missed out, here’s your chance to join us. My favorite part: instead of benefiting just one cause, this time each member of the cast has nominated a cause they're passionate about."
Donations will be split between 15 charities chosen by Abrams and the cast of The Force Awakens. These chosen charities include the Africa Cancer Foundation, nominated by Lupita Nyong'o; Arts in the Armed Forces (AITAF), nominated by Adam Driver; Phab, nominated by Daisy Ridley; and the Damilola Taylor Trust, nominated by John Boyega. The original campaign ended up raising more than $4.26 million for UNICEF and other programs, so hopefully this new drive will do just as much good. You can head over to the official fundraising page at Omaze.com to check out the prizes and, of course, donate.
Verge Video: Omaze auctions celebrity experiences for charity