Fancy smoking startup Pax Labs is releasing a limited-edition version of its popular Pax 2 vaporizer, one designed in collaboration with debauched pop prince The Weeknd (aka Abel Tesfaye). The Madness Tour Limited Edition Pax is a little more expensive than its garden-variety counterpart, which was already expensive to begin with — it'll cost you $325 USD, a step up from the Pax 2's $280.
The extra $45 will get you a black shell with an engraved XO logo (that's The Weeknd's visual calling card), "signature artist branding," custom light programming, and "hidden features." It also plays his recent hit "The Hills" when you turn it on. They'll be available alongside regular merchandise at each of The Weeknd's upcoming tour dates, but you won't need tickets if you just want the vape. (The tour started last night in Toronto.) It'll also be sold at select retail partners and online at Pax Labs' website.
Aligning itself with music and fashion makes Pax's products seem "sexy and subversive"
Pax Labs has made a concerted effort to align itself with high-end partners in the fashion world this year, and its deal with The Weeknd constitutes its first big step towards the same sort of relationship with the music industry. Pax's products have gone on sale at chic boutiques like Odin and Tenet, and an October Racked feature detailed the brilliance of the company's attempt to make vaping seem "sexy and subversive."
It's hard to think of another artist bridging the sexy, subversive, and the phenomenally successful the way The Weeknd is right now — his new album Beauty Behind the Madness was a major hit, and he's been a mainstay near the top of the Billboard charts for most of the year. He rose to fame making druggy, smoky R&B, the kind of music that feels conceptually aligned with the company's products — in that respect, this partnership feels intuitive.
"Music and fashion have always been a natural fit for Pax," said Pax Labs chief marketing officer Richard Mumby in a statement. "This was the perfect opportunity to bring together The Weeknd's style with our technology."