Motorola is opening a retail store in its hometown of Chicago, where holiday shoppers will be able to get hands-on time with a variety of smartphones, wearables, and accessories including the Moto X, Moto 360, and Droid Turbo 2. "Moto Shop is a hands-on, interactive environment with dedicated areas that bring to life our marquee products and device features," the company wrote in a blog post today. Visitors to the Moto Shop, which opens November 7th, will be able to sample firsthand the customization options that are available through Moto Maker.

Another section of the store will let them try dropping the "shatter-proof" Droid Turbo 2 on numerous hard surfaces. And Motorola will also photograph customers in hopes of showcasing the 21-megapixel camera in the Moto X Pure Edition. A "grand opening celebration" is planned for November 14th, so the company may have some giveaways and prizes planned for that event. But Motorola isn't planning to start its own retail chain; it sounds like the Moto Shop is a one-off experiment.