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Tag Heuer's Carrera Connected luxury smartwatch will be available for $1,500

Company CEO confirms pricing in interview ahead of today's announcement

Craig Barritt/Getty Images

Tag Heuer's new Android Wear smartwatch will be available in the US for $1,500, company CEO Jean-Claude Biver confirmed today to Swiss media. In an interview with the newspaper Le Matin, Biver said the Carrera Connected smartwatch will have "almost the same functionalities" as the Apple Watch, adding that it will remain an "exclusive, luxury" product.

The Swiss watchmaker will announce the Carrera Connected at an event today in New York, and it will be available in Europe three days later, Le Matin reports. The watch was produced under a partnership with Google and Intel, which provided the internal components and sensors.

Tag Heuer has revealed few details about the watch leading up to today's announcement, though previous reports suggested a price point of between $1,400 and $1,800 in the US. Le Matin reports that the Android Wear-based watch is made entirely of titanium, and can be personalized with six colored wristbands.