If you've done any online dating in the last few years, chances are good you've touched a part of the sprawling empire known as the Match Group, which owns Match.com, OkCupid, Tinder, PlentyOfFish, Meetic, Twoo, OurTime, and FriendScout24. Today the parent company filed for an initial public offering, seeking to raise around $450 million in an IPO that would value the company at $3.1 billion.
Match says that it has 59.6 million monthly active users, 4.7 million of whom are paying customers. For customers who choose not to pay, Match monetizes through advertising. It is available in 38 countries and says its user base has grown at an average rate of 63 percent over the last four years, with revenue increasing at an average of 23 percent. Seventy-three percent of its new users are also arriving through mobile. Last year Match brought in $888.3 million in revenue, a number it's on pace to easily top this year. For the first nine months of 2015, Match earned $752.9 million in revenue and net earnings of $84.7 million.
Match promises advertisers that it can help them find attractive customers by tracking users' personal interests and behavior. It also highlights the fact that across the range of its apps the company reaches a wide range of different demographics, from older, successful adults to busy millennials. The data it gleans from each app is leveraged with others to facilitate what the company calls "shared learning."