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Facebook starts letting brands live stream

Facebook

Facebook is expanding its live streaming service by rolling it out to verified Pages. The continued growth of Facebook Live follows the company's confirmation that it believes videos will ultimately take over the platform. Although it was relatively late to the streaming game — Meerkat and Periscope launched months earlier — Facebook's built-in user base allows brands to reach billions of people. The social media platform suggests Page owners can use the live streaming for a variety of supplemental content, including back stage happenings and Q&As.

Facebook's built-in user base allows brands to reach billions

The feature will initially only be available through Facebook for iOS. Starting a stream is a relatively self-explanatory process with Page owners only needing to tap the "Publish" button and select "Live Video." At that point, they can include a description and begin filming. Live will provide the number of viewers tuning in, as well as the names of other verified users or Pages watching. Comments will be enabled, too.

Unlike Periscope, the live broadcast will permanently remain on brands' Pages. The post can be deleted, though, just like anything else. Facebook already gave multiple verified Pages, including the Today Show and U2, access to the live-streaming feature before this bigger roll-out, and normal accounts are also slowly gaining access.