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The Verge’s Linking Problem

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The Verge rarely links to sources; the Uber button story is a prime example (http://www.theverge.com/transportation/2015/12/2/9835604/uber-button-app-developer-API-rideshare). How am I supposed to sign-up for the API after hearing about it on The Verge? By searching Google for a TechCrunch article that links to the Uber Developer Blog. Awesome.