How would you like to own one-fifteen thousandth of a Picasso? That's what Cards Against Humanity (CAH) is asking the 150,000 customers who subscribed to its Eight Sensible Gifts For Hanukkah. Sort of.
Each year, the irreverent, Kickstarter-funded card game offers a holiday special card pack of sorts. This year, it was the Hanukkah themed Eight Sensible Gifts consisting of eight individual presents mailed out over the course of the eight-night Jewish holiday. Last year the CAH team gave away one square foot of a private island in Maine to the 250,000 participants in the Ten Days or Whatever of Kwanzaa. Like we said, they're irreverent.
For Hanukkah, CAH's first three "gifts" were all pairs of socks. Then came a membership to WBEZ, Chicago's NPR station, and a one-week paid vacation for workers at CAH's Chinese printing partner. But the seventh gift is when things get interesting.
Donate it to a museum or cut it into 150,000 tiny squares
The Cards Against Humanity crew used some of the $2.25 million in revenue it made from the Hanukkah product to buy Tête de Faune (Head of a Faun), an original 1962 Picasso. CAH is offering its customers a chance to vote on what should happen to the painting: donate it to the Art Institute of Chicago, or "laser-cut it into 150,000 tiny squares and send everyone their own scrap of a real Picasso."
A little sleuthing shows that the Picasso in question may be this signed print, purchased for 14,000 Swiss francs (about $14,100) from Swiss auction house Koller this past June. The CAH website includes this video of what appears to be the Picasso print being laser scanned.
Voting begins on the day after Christmas and runs through the end of the year, and you must have purchased the Eight Sensible Gifts to participate. Cards Against Humanity founder Max Temkin refused to share any additional information about the Picasso until "after the votes are in."
We would say "we know you'll do the right thing, internet," but knowing the Cards Against Humanity target audience, we're not sure what to expect.