HTC and Samsung have each officially announced new phones exclusive to China today, after weeks of rumors and leaks.

The 5.5-inch HTC One X9 has a full HD screen and is powered by an octa-core MediaTek processor and 3GB of RAM. It costs about $370, and will be sold with 32GB of storage — but that can be expanded to up to 2TB with a microSD card. It has a 13-megapixel rear camera with optical image stabilization — similar to the capable shooter found on the One A9 — and a 5-megapixel front-facing camera. A 3,000 mAh battery should be more than capable for keeping it alive throughout the day.

Samsung's Galaxy A9 is similar in both size and power, with a slight edge. It has a 6-inch Super AMOLED screen and a beefier 4,000 mAh battery. The A9 also sports a 13-megapixel rear-facing camera, but offers an 8-megapixel one on the front. Inside is an octa-core Snapdragon processor, 3GB of RAM, and the same 32GB of storage (expandable to 128GB). There is no official pricing yet, though.

The Samsung A9 fits right in with the company's other recently released phones, mixing curved glass and metal with strong specs and features like a fingerprint reader and Samsung Pay. HTC's One X9 is a bit more of a departure. It still has an all-metal body, something the company has championed over the last few years, and from the back it looks almost as much like an iPhone as the One A9.

But from the front, the X9 looks more like a Samsung phone than anything, with the company using a glass face and even going so far as to use capacitive buttons at the bottom. (That also provides room for the return of HTC's Boomsound speakers.) Both phones will likely stay exclusive to China; neither company has released any information about US or Europe availability.