No one turns sport into spectacle quite like Americans. The biggest game of them all, the Super Bowl, brings with it over 100 million viewers from the US alone. Everything is magnified during the Super Bowl, from the plays themselves and the tech around the game, to all of those multi-million-dollar commercials. We're collecting it all right here for Super Bowl XLIX in Phoenix, Arizona, so stay tuned for the updates as they come in.
Brands played it safe this year — safe and sad
If you don't want a video game simulation to spoil the score, don't read on
From Kim's 'private stash'
It's everything you want
Out May 22, 2015
In the future, only the finest rhyming PSAs will survive
You'll also be able to stream the halftime show and The Blacklist