No one turns sport into spectacle quite like Americans. The biggest game of them all, the Super Bowl, brings with it over 100 million viewers from the US alone. Everything is magnified during the Super Bowl, from the plays themselves and the tech around the game, to all of those multi-million-dollar commercials. We're collecting it all right here for Super Bowl XLIX in Phoenix, Arizona, so stay tuned for the updates as they come in.
Feb 2, 2015, 6:11 PM UTCRoss Miller
The best and worst ads of Super Bowl XLIX
Brands played it safe this year — safe and sad
Feb 2, 2015, 12:49 PM UTCJames Vincent
Madden's simulation of the Super Bowl predicted the exact final score
If you don't want a video game simulation to spoil the score, don't read on
Feb 2, 2015, 6:35 AM UTCSam Byford
A massive fleet of private jets is currently leaving the Super Bowl
Feb 2, 2015, 1:32 AM UTCRoss Miller
I swear, Katy Perry wore a Wii remote strap during the Super Bowl halftime show
Feb 2, 2015, 1:05 AM UTCLizzie Plaugic
T-Mobile tries to make everyone on Twitter feel special with the same few Kim K selfies
From Kim's 'private stash'
Feb 2, 2015, 12:20 AM UTCRoss Miller
Here's the Fast & Furious 7 Super Bowl trailer
It's everything you want
Feb 1, 2015, 11:54 PM UTCLizzie Plaugic
Tomorrowland's new Super Bowl trailer looks like a steampunk wonderland
Out May 22, 2015
Feb 1, 2015, 3:02 PM UTCDante D'Orazio
Companies are turning Katy Perry's halftime show into an online shopping event
Jan 28, 2015, 7:29 PM UTCChris Plante
'Please don't bring drones to the Super Bowl,' says FAA in dystopian PSA
In the future, only the finest rhyming PSAs will survive
Jan 28, 2015, 5:58 PM UTCChris Welch
Facebook launches Super Bowl hub with photos, video, and live updates
Jan 28, 2015, 2:00 PM UTCJames Vincent
Jeff Bridges recorded a whole album of lullabies just for this Super Bowl ad
Jan 26, 2015, 8:00 PM UTCKwame Opam
Katie Couric and Bryant Gumbel get confused by tech in new Super Bowl ad
Jan 20, 2015, 8:01 PM UTCChris Welch
NBC will stream Super Bowl XLIX for free on February 1st
You'll also be able to stream the halftime show and The Blacklist
Jan 20, 2015, 12:46 PM UTCJames Vincent
YouTube is hosting its own Super Bowl halftime show with stunts and fake ads
