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Kanye West will simulcast the introduction of his new sneakers in movie theaters across the country

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Mark it down: we have just reached peak Kanye

Beyond making masterfully crafted albums and interrupting deserving award winners, Kanye West is a man of business. A man of the #brands, perhaps, but only certain brands. First it was Nike, but now it's Adidas — Kanye teamed up with the company back in 2013 to make a shoe worth of Yeezus.

Now, finally, the sneaker will be unleashed upon the public in the most Kanye way possible. According to Pitchfork, West and Adidas are holding an "experience" tomorrow in New York City at 4PM ET — but if you love Kanye and #brands, you can sign up now to get tickets to see the experience simulcast in 50 movie theaters around the country. You can grab free tickets right here.

(Dammit. How is there not a showing in San Francisco?!)

Rest easy everyone, the ultimate purpose of a movie theater is being fulfilled. If you're more interested in getting your hands on the shoes than seeing whatever train wreck will surely take place tomorrow afternoon, you'll be able to reserve a $350 pair through the new Adidas app before they go on sale this Saturday.

I'm so confused

And if you're worried about availability, Kanye has some soothing words for you (from an interview with Ryan Seacrest):

"I just want people to be safe and patient. I know you can run up on this 14-year-old kid and take his Yeezys, but just be patient because we’ll make more Yeezys. Eventually, everybody who wants to get Yeezys will get Yeezys. Adidas has promised me that because there’s so many kids that wanted them, but couldn’t get them. And I talked to the heads at Adidas and they said, 'We can make them.'"

What a relief.