Is Apple getting ready to become the next Tesla? It sure feels like it — rumors that the massively profitable Mac and iPhone maker would step into the automotive industry started swirling in earnest this February. It's not clear whether Apple is going to build an electric car like Tesla or a self-driving car like Google has been testing — and any car the company does make is likely many years away — but when there's this much smoke around a future Apple project, there's often fire.
Apple brings back Bob Mansfield to reportedly run its car project
The former hardware boss is returning to a day-to-day role
BMW and Daimler reportedly end talks with Apple over rumored car project
Setback for Project Titan
The auto press is getting trolled by an analyst's prediction of a $75,000 Apple Car
Gene Munster is back
Apple meets with California DMV to talk about self-driving cars, The Guardian reports
Apple is reportedly looking at places to test its self-driving car
The program may be further along than we thought
Apple hires a car executive, Chrysler's former quality VP
His resume includes Chrysler, Nissan, and Toyota
Apple's Jeff Williams teases cars as a possible new product category
"Well the car is the ultimate mobile device, isn't it?"
Apple's shareholders really want Tim Cook to buy Tesla
Investors at Apple's shareholders meeting skip questions about dividends for ones about sedans
Former GM CEO warns Apple against making cars
'They have no idea what they’re getting into if they get into that.'
Jony Ive laments 'shocking' state of modern car design
But he still loves his Bentley Mulsanne
Reuters: Apple may be working on a self-driving car after all
An industry insider says the company is in talks with expert carmakers