How do you convince the average consumer that it's a good idea to replace their old-fashioned wallet and credit card with a mobile app and NFC sensor? You create a zany mascot that combines all the charm of a POS system with the wild-eyed enthusiasm of the Honeycombs beast.

Softcard spokes-creature Tappy clearly had potential. His inaugural YouTube video racked up over a million views. Commenters raved: "Holy crap this is disturbing" and "Good god this is horrifying." Tappy evoked memories of great tech mascots throughout the ages. "It's like someone at Softcard took Clippy from Microsoft Word and decided he would be better as a creepy talking icon that looks like he lives in a van down by the river!"