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Crunch time: can a new Pebble smartwatch make it in an Apple world?

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Pebble is going back to Kickstarter to launch its new watch, Pebble Time, available starting today. The new watch is slimmer and curvier than Pebble's earlier models, and for the first time includes a color display and microphone for voice control. There's also a new software platform with a completely redesigned interface based around the concept of a running timeline.

Pebble's ambitious goals don't end with this watch: it's launching a whole platform that aims to be the center of your connected world. It's going to have to attain those goals and more if it wants to remain relevant in the next generation of smartwatches coming this year.