Following a high-profile period of lobbying by directors such as Christopher Nolan and Quentin Tarantino, Kodak has secured agreements with movie studios to keep supplying them with motion picture film. Sony Pictures, Paramount, NBC Universal, Warner Bros., 20th Century Fox, and Disney will all continue as major customers of Kodak's film stock, guaranteeing the technology's future at the storied imaging company.
"Film has long been — and will remain — a vital part of our culture," Kodak CEO Jeff Clarke said in a statement. "With the support of the studios, we will continue to provide motion picture film, with its unparalleled richness and unique textures, to enable filmmakers to tell their stories and demonstrate their art." Kodak is essentially the only company still producing film for movies after Fujifilm left the market in 2013.
Although digital imaging has swept the industry with its convenience, ease of use, and cost-effective nature, several directors still prefer to use film for its inherent qualities. Recent movies like Boyhood, Interstellar, and The Imitation Game were all shot on film, and upcoming blockbusters including Star Wars Episode VII: The Force Awakens, Jurassic World, and Batman v Superman: Dawn of Justice will be filmed using Kodak products.