Yesterday we got a look at the first images from the Sam Raimi-produced Poltergeist reboot, and now the movie marketing machine is making its spectral presence known with the first trailer for the film. It's basically a greatest hits collection for anyone that liked the original: we see the new Freeling family (this time they're the Bowens), static-filled TV screens (even though digital TVs don't really do that), and a creepy, freaky clown doll.

Of course, given that we're living in a post-Annabelle (and post-American Horror Story: Freak Show) world, it can't simply by a dead-eyed doll. No, the new Poltergeist looks to be upping the ante by making it a demon-faced ghoul of a clown that jumps after you, loses its nose, and looks like nothing any responsible parent would actually ever let their child touch.

I know, I know. It's not really fair to judge a movie by its trailer. But it's not encouraging to see a classic moment get such an obvious, over-the-top makeover, either. Clowns are terrifying on their own. They exist pretty much just to look creepy and make you cry, and they certainly don't need an Ace Frehley make-up job to take care of business.

A second trailer gives us a little more to work with, hinting that the terrifying tree sequence for the original may also make an appearance — but there's also the promise of aggressive 3D. We'll see how it all turns out when the new Poltergeist arrives this July.