Something bad happened during the Grammys tonight. Not Taylor Swift's dancing, or Paul McCartney aging in front of our eyes, or Pharrell's other hat. No, this was an anti-smoking PSA for Truth, and it was awful.
The video features the X Factor singing creation Fifth Harmony, teen pop nugget Becky G, and YouTube stars like Alphacat and Jimmy Tatro offering some advice: if you see a smoker on Tinder, "left swipe dat." (The left swipe is the bad one.) It's not terrible advice, but it's presented in the most irritating way possible.
I already deleted Tinder
The chorus is sung in a squeaky clean half-rap peppered with aggressive growling. There's a dolphin riding a rainbow. There's a woman thrusting her pelvis against a Greek statue with wild abandon. There's a pack of slow-moving white horses a la Kanye's "Bound 2." There's a bearded man with a pile of onion rings the size of a toddler, and I think the music video would shame him too if the smokers on Tinder didn't take precedence.
I want to cry. I want some onion rings. I want to left swipe this music video forever.