Austin's biggest, weirdest, most brand-friendly festival / conference / convention / show has already begun. Apps have risen and fallen. Interactive Brand Experiences have taken our staff and held them hostage overnight in a murder hotel. Virtual reality has been hyped. Movies have been watched. Tacos have been eaten.This is SXSW 2015. We're already attending and reporting from panels where very smart people say very smart things and panels where very smart people say not to smart things. We're ready to experience the best of the indie film industry, catch some concerts, party at parties, and tell you all about them. And through it all, we can't escape the marketing from companies that are increasingly desperate to catch any kind of buzz. It's a mix of the sublime and the banal, seasoned with BBQ to taste. It's a pork sandwich wrapped in Wonderbread.Catch all of it right here, and bring some napkins.
Mar 22, 2015, 2:33 PM UTCSarah LaBrie
Director Karyn Kusama talks about her ensemble horror film The Invitation
One of the biggest genre hits at SXSW 2015
Mar 20, 2015, 7:07 PM UTCCasey Newton
Protect the brand or die trying: inside a fake social media crisis
Corporate America is running a crazy new drill
Mar 18, 2015, 3:43 PM UTCAdi Robertson
Beyond Gamergate: a conversation with GTFO director Shannon Sun-Higginson
Harassment in games is real — but we can end it
Mar 18, 2015, 3:18 PM UTCBryan Bishop
Mr. Robot: finally, a hacking show that won't make you facepalm
Mar 17, 2015, 9:17 PM UTCBryan Bishop
Toy Story, 20 years later: how Pixar made its first blockbuster
At SXSW, Pete Docter and others remember the early days of computer animation
Mar 17, 2015, 8:00 PM UTCJohn Lagomarsino
Introducing our newest podcast: Verge Extras
First up: SXSW 2015
Mar 17, 2015, 4:26 PM UTCEmily Yoshida
The director of Creative Control explains his augmented reality nightmare
A Q&A with Benjamin Dickinson
Mar 16, 2015, 10:28 PM UTCT.C. Sottek
Google executive Eric Schmidt, man, makes total ass of himself at SXSW
Careful not to step in the bullschmidt
Mar 16, 2015, 8:25 PM UTCAdi Robertson
SXSW's creepy virtual sex talk is everything wrong with VR hype
Never say 'sexual singularity' again
Mar 16, 2015, 8:17 PM UTCEmily Yoshida
What is brand activation? Inside SXSW's buzziest buzzphrase
Get activated or die trying
Mar 16, 2015, 5:09 PM UTCCasey Newton
Yahoo won't let Community die, no matter how hard Dan Harmon tries to kill it
You expect things to get weird at SXSW, but not this weird
Mar 16, 2015, 2:58 PM UTCAdi Robertson
SXSW has its own geek convention, and it's full of adorable kids in VR headsets
Mar 16, 2015, 2:32 PM UTCBryan Bishop
I was first in line for the world premiere of Furious 7
Ride or die
Mar 16, 2015, 1:54 PM UTCBryan Bishop
The new Steve Jobs documentary is an unforgiving look at tech's most complicated man
Mar 15, 2015, 8:53 PM UTCEmily Yoshida
Bodies electric: Ex Machina twists the history of sexy robots
The complicated gender commentary of Alex Garland's sci fi chamber thriller
Mar 15, 2015, 8:36 PM UTCDante D'Orazio
Yahoo shows off password-free logins and new encrypted email technology
Mar 15, 2015, 6:49 PM UTCLizzie Plaugic
Studio promotes Ex Machina at SXSW with a fake Tinder account
Bot love
Mar 15, 2015, 5:48 PM UTCAdi Robertson
Edward Snowden issues 'call to arms' for tech companies in secret SXSW meeting
Mar 15, 2015, 4:58 PM UTCDieter Bohn
AeroMobil hopes to launch its flying car in 2017, and a self-flying car after that
The inventor of the Segway is also joining the board of advisors
Mar 15, 2015, 3:55 PM UTCCasey Newton
Google is planning an Ingress convention for later this year
The augmented reality game continues to grow
Mar 15, 2015, 2:37 PM UTCBryan Bishop
Taking terror to Skype: a conversation with Unfriended producer Jason Blum
On cyberbullying, experimentation, and the exciting future of horror in VR