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How to explain Snapchat to your parents

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An app used by millions of people, and possibly misunderstood by just as many

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In August of last year, Snapchat claimed to have over 100 million monthly users. Unlike Facebook, Twitter, and other popular social media apps, I find Snapchat most misunderstood by friends, family, and colleagues. It's a strange, sometimes frustrating self-destructing video messaging service that has branched into text chat and content distribution. But it earned its notorious reputation early on as a delivery method for nudie pics.

How did Snapchat get to a reported $15 billion valuation? The Verge's Snapchat expert and maintainer of Therealverge on Snapchat, Sam Sheffer, explains the app that only seems to become more popular.

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Verge Video: Different ways to use Snapchat