Everyone must really be into the new Kendrick Lamar album, because it set a new global record on Spotify yesterday for most album streams in a single day. His album, To Pimp a Butterfly, had tracks streamed 9.6 million times on Monday, which was the first day of its release. Spotify, of course, had something of an advantage in building that number: it appeared to be among the few place you could listen to the album if you didn't want to buy it outright. Spotify says that only complete track listens were counted in the figure. It's probably a very good album, so you may want to give it a stream if you didn't contribute to yesterday's 9.6 million listens.
KENDRICK PUT HIS ALBUM OUT EARLY. NO ONE TOUCH ME. @kendricklamar— Taylor Swift (@taylorswift13) March 16, 2015