Charli XCX's new video for "Famous," off her sophomore album Sucker, starts out innocently enough: a teenage fan takes selfies, sends some texts, and dances around her room. And then — horror of all horrors — her phone battery dies. Then her tablet dies, and she's pulled into some laminated purgatory where she must plug her charger into the belly button of a strange, sweaty, man-monster. Ultimately, her adventure ends up on YouTube, which is appropriately meta considering the video was premiered during the YouTube Music Video Awards this morning.
Verge Video: A chorus of keys